CWP FLOORCARE - LEADING THE INDUSTRY IN FLOORCARE BRISTLED PRODUCTS

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CWP introduces the Rug Renovator	CWP launches the Tile Diamond Tool
CWP LAUNCHES NEW AREA RUG & CARPET CLEANING SYSTEM Cleveland, Ohio —June, 2008—Are you ready to take advantage of the fastest growing carpet category? Are you ready to give your customers something that Target, Wal-Mart, Sears or other big box stores can't sell? Are you ready to bring new sales and additional credibility to your store? The new CWP Carpet Cleaning Solution Center will deliver the results for you and your customers. Research conducted with consumers has shown that they want unique cleaning solutions that provide value, are easy to use and contains all the needed products in one merchandising display. The Rug Renovator cleaning system is the smart answer to address all carpet and area rug cleaning needs. Best of all, it saves the consumer money versus paying a professional carpet cleaner. All of this is done without the consumer ever having to bend over and scrub or clean their carpets and rugs. Our patented Rug Renovator cleaning tool along with advanced encapsulating shampoo chemistry will exceed everyone's expectations! "Capitalizing on emerging trends is our focus with these new products. No one is addressing area rug cleaning and utilizing encapsulating cleaners like we are" stated Bruce Ziegler, General Manager of CWP. Area rug sales grew at 7 times the rate of carpeting. Despite the proliferation of area rugs in many homes, there are few alternatives left to consumers (other than professional cleaners) for cleaning these sometimes expensive rugs. This cleaning system also addresses another hot market - pets. In homes that devote a large area to hard floors and have pets, area rugs become a "safe haven" for dogs and cats to lie on. Ziegler stated, "In addition to the normal wear and tear that area rugs experience, homes with pets find themselves needing to clean those areas where pets congregate on a continual basis. Our cleaning system affords the pet owner to clean those areas as often as needed without breaking the bank!" Today's consumer takes great pride in their home and is looking for value based solutions. Keeping it clean and attractive requires ongoing maintenance. Foot traffic, pets and gravity mean that carpeting and area rugs collect more dirt, hair, crumbs, allergens and spills than any other household surface. Over time, routine vacuuming is not enough to revive the look of carpeting from worn-in dirt, stains or other contaminants. The Rug Renovator cleaning system features our patented cleaning tool along with one of the first retail versions of low moisture encapsulating carpet shampoo that will renew the look of carpeted areas. The benefit of this shampoo is that it is a superior cleaner/spot remover and it leaves no sticky residue like most spot removers and shampoo. No rinsing is needed. Just vacuum the area that you clean upon drying and you're done! For over 70 years, CWP Technologies (formerly known as Cleveland Wood Products) has been a leader in providing high value solutions to its customers in the floor care industries through an array of capabilities: Engineering, Design, Quality and Innovative Products. World renown for its brushroll products, CWP Floorcare is proud to say "Made In The USA"!
TILE DIAMOND CERAMIC TILE CLEANING SYSTEM Cleveland, Ohio —June, 2008— Tired of getting on your hands and knees to clean Ceramic Tile floors? Wouldn't you like one cleaning tool and chemical that handles both tile and grout, allowing you to save time and money? If you answered yes to any of these questions, the new patented Tile Diamond floor cleaning tool is the solution to all your tile floor cleaning needs. The Tile Diamond floor cleaning system will reduce the number of tools and chemicals in half! So throw away your toothbrushes that have been used to clean your grout! They should be used for your teeth. CWP is proud to announce the launch of the Ceramic Tile Cleaning Solution Center, featuring the patented Tile Diamond cleaning tool. The Tile Diamond is the first hand held tool that cleans both tile and grout. Combined with the new CWP high performing organic acid based chemical that's ready to use and safe, this cleaning system reduces the number of tools and chemicals in half. This no-rinse Tile & Grout Cleaner is safe around non-tile areas and leaves no residue upon wiping up the excess with our new Microfiber towel. "Continuing our focus on emerging trends was again accomplished with this new cleaning system. Ceramic Tile is one of the fastest growing hard floors in the industry. In fact, it is expected to be the number one hard floor surface by the year 2016. Consumers have been demanding a cost and time effective cleaning system like this one and we deliver!" stated Bruce Ziegler, General Manager of CWP Technologies. Both consumers and Jan/San professionals have given their strong approval on this method of cleaning which has been field tested for over a year now. The Tile Diamond tool features two types of bristles for cleaning. Our red diamond shaped bristles are used to clean the hard-to-reach grout areas of tile. The secret is in the diamond shaped pattern which allows the bristles to stay vertical, thus allowing the deep cleaning of the grout. Turn the tool over and the gray bristles clean the tile surface. The Tile Diamond is lightweight, durable and has a customizing telescopic handle that adjusts to an optimal cleaning height. An 8" cleaning head allows the brush to maneuver into tight areas (ex: behind toilets). Our new Tile & Grout Cleaner features advanced organic chemistry that is safe and restores the look of both tile and grout. This no rinse solution leaves no residue and any excess can be quickly absorbed by our Microfiber Towel. The oversized cloth (16" x 16") not only absorbs the extra solution, it also polishes the floor. This durable towel is machine washable for over 5 years or a minimum of 500 washings. Research conducted with consumers has shown that they want unique cleaning solutions that provide value, are easy to use and contains all the needed products in one merchandising display. The Ceramic Tile Cleaning Solution Center delivers on all those needs and acts as a silent salesperson. Take home brochures and an attractive graphics package will grab the interest of consumers. For over 70 years, CWP Technologies (formerly known as Cleveland Wood Products) has been a leader in providing high value solutions to its customers in the floor care industries through an array of capabilities: Engineering, Design, Quality and Innovative Products. World renown for its brushroll products, CWP Floorcare is proud to say "Made In The USA"!
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